It?s a perfect product for the promotion and development of individual transport by bicycle, the system allocates a cell where the bicycle and any accessories for the bicycle (eg, helmet, bag) can be stored. Such user biceberg has several knock-on effects, specifically: -It favours a better quality and improved conditions for all bicycles (higher quality range, improved maintenance, better equipment, adapted to specific requirements, longer life, etc.). -It encourages cyclists to make use of all the equipment necessary to travel safely (helmet, jacket or reflective strips, protection, marking and lighting systems, etc.). -It reduces anxiety and stress by guaranteeing at all times that YOUR means of transport is perfectly safe, as well as all other objects left inside the module. (No need to be thinking “Is my bike ok?”, “How will I find it later?”, “Oh no! I left my saddle behind…”, etc. or to return and find it has been damaged, parts have been stolen or simply that it is wet.) I believe that innovation focused on the user is essential. Biceberg are developing a service model that is focused on users and their needs, expectations and behaviour.